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Structured Data, Meta Tags and H Tags

Why they are important

Internet marketing is a great asset when it comes to promoting your business, so make sure you give it adequate thought. A well though out strategy can give you results faster than you think!  The best place to start is with your own website.

 

  • Structured data and Schema can really help you when it comes to Search.  Make sure you check your data by using Googles Structured Data Tool.
  • Make sure you add meta tags to your HTML code; they are vital. Visitors will not be able to see meta tags; however, search engines will see them in order to understand your website. The most important meta tags are the ones that you use first. It is critical that these tags match up with your site content. While meta tags are important, it is important to remember two things. First, do not use too many of them. Second, utilize different tags for each individual page of your website. Research your demographic in order to make sure that you are using the most popular keywords. This will help you get better reach for the product or service that you offer.
  • There are a number of uses for HTML tags. Of high importance is the H tag, which targets important text that needs marking. The H tag will make text appear in a bold font. The meaning of the H tag is header. The search engine spiders crawl webpages looking for H tags. Your pages will be more appealing to readers if you design them like this. In addition, search engines will be able to more accurately determine where the important content on your webpage is located. You should always use keywords in all of your titles.

 

Try to be unique. Successful SEO techniques might work well for you, but you should also look into new strategies to develop a unique campaign. The next video you post online could become the next viral "buzz" on the internet. All of a sudden, everyone is taking your information and sharing it online. Normally when something goes viral it does not last long, but it is beneficial for the amount of time that it does last. Since anything can take off in an instant, constantly try new things. Keep it exciting and different: something that people can look forward to. Take full advantage by posting on social media sites. Duplicating viral videos is possible. When you take a moment to learn about what the essential factors are of a video going viral, it is possible for you to have one posted that will do the same.

 

This is just a small selection of the internet marketing strategies that you can employ. You should never stop finding new strategies and ways to effectively market your business - both on and off the Internet. Following these guidelines will give you a great place to start building your marketing campaign.  If you need help, or just want some answers, give us a call or click "Ask for Info" and we will schedule you a Free Consultation to discuss our Strategies.