Let us help you grow your business the fastest, most effective way- Locally
Local businesses face a different challenges than national brands. Budgets must be spent wiser, and there needs to be a focus on a highly targeted market, with the proper message. The key to getting more local business, is to be known, be found and be reputable.
By creating a strategy that combines Search, Social Media and Reputation Management as one, we can make an impact for your local business.
Why Local Public Relations is important to your Small Business
Consumers want to do business with people they know like and trust. In the absence of knowing you, the rely on others to help them make that decision.
What people are saying about you online and off has a significant impact on your business.
This is where The Local PR Firm can help - We will drive customers to your business because we know where they are looking, and with our strategies, they will know who you are and what you do for the community.
We are a Full Service Public Relations Firm, handling all aspects of your Earned, Owned and Paid Media needs
The key to any successful PR Strategy is to use Media types in a way that they compliment each other and create synergy. This method allows for cross-over between the media types and makes it more impactful for your business.
- Earned Media is media that you earn from others. Getting Reviews, Video Testimonials, Mentions and shares is paramount to our strategy.
- Owned Media is media you control. Your Social Media Pages, Website, and Google My Listing pages are the front door to your business.
- Paid Media is the final key. Although we strive for Organic reach and exposure through Earned Media, is is crucial to use Paid Media.
Local Public Relations is a strategic process that builds Popularity and Reputation for small businesses which in turn increases the likelyhood of an individual doing business with you.
Our PR Strategy revolves around influencing, engaging and building relationships with your clients across a myriad of platforms in order to shape and frame their perception of your company.
We have found that the best way to to do this is tby using the closest thing we have to human contact: Video.
We create, edit and broadcast Client Testimonial Videos, Community Responsibility Videos, and Business Success Videos to a hyper-targeted audience to both Social Media platforms and Search networks. This allows for increased viewing on Social media as well as greater visibility in Local Search.
Our process works because it is simple:
We understand that you are already active on Social Media and have most likely set up your Google My Business Account and are asking for Reviews.
Our goal is to enhance what you are currently doing, not replace it.
We assist in collecting content, create a story around it and then make sure the right people find it and see it.
All content we post on Social, Search and in Paid Ads will be 1:1 Square Format videos to get noticed. Our goal is to capture User Generated Content Videos (UGCv) as much as possible for authenticity.
Our methodolgy to create effective advertisments is highly complex. With each video we create a story that resonates with a particular consumer mix, and then we target that audience on the right platform.
The key is to have the right combination of Earned, Owned and Paid Media to get you the results you need.
Contact us today for a FREE Consultation
All Strategies Include
Video Content Creation
We create posts from Testimonial, Success and Responsibility Videos to get the word out
We help identify your customer target groups and deliver videos to them with a story
Local Search Management
We manage and optimize your Google My Business Listing and Reputation Management
Interact Media Site
Get Reviews, Video Testimonials, and User Generated Content from your Customers