Let us help you grow your business the fastest, most effective way- Locally
The Local PR Firm is not a Big City Public Relations Firm. We decided to scrap that a few years back and focus on small local markets where we can make a real difference in a local community.
By being in touch with your local community, we know the businesses, consumers and the challenges that small businesses face on a daily basis. Our job is to increase your Popularity and Reputation both in your city, and online, and that will make your business more successful.
Why Local Public Relations is important to your Small Business
Consumers want to do business with people they know like and trust. In the absence of knowing you, the rely on others to help them make that decision.
What people are saying about you online and off has a significant impact on your business.
This is where The Local PR Firm can help - We will drive customers to your business because they will know who you are and what you do for the community.
We are a Full Service Public Relations Firm, handling all aspects of your Earned, Owned and Paid Media needs
- Earned Media is media that you earn from others. This would be Press Releases, Mentions in Blogs or Social Media, Social Media Likes, Comments and Shares as well as Reviews
- Owned Media is media you control. Your Social Media Pages, Website, Blogs, brochures and SEO
- Paid Media is purchased media such as traditional advertising, Social Media Ads, Google AdWords and Paid Influencer Marketing
The key to any successful PR Strategy is to use all of these Media types in a way that they compliment each other and create synergy. This method allows for cross-over between the media types and makes it more impactful for your business.
Discover what we can do for your business
Solicit & Monitor Real Local Customer Sentiment
Your customers are ALWAYS connected and they can give your good press or bad. Knowing how your customers feel about your business is the first step to any PR Strategy. We monitor social sentiment about your company and solicit feedback and reviews from your customers to curb any possible complaints.
Get found locally, where consumers search
Google. Google Maps. Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn.
Google My Business Management
We all know that Google is the most prominent provider of search, maps, apps, and voice assistants on which your business can be found locally by consumers. Thanks to our integration with Google My Business, we can make updates in real-time so the data they can see about your business is accurate, complete and matches other citations.
Local Micro- Giving Events and PR
Todays consumers don't just shop by price, they also look at reputation and popularity in the community. One factor that sets our clients apart is their commitment to giving back to the community they serve. Let us show you how this amplifies your reputation and gets you more business fast!
Social Media Marketing
Social networks such as Facebook, Instagram and Twitter are the place where people meet, talk, engage and make purchase decisions. Having a locally focused posting strategy that engages your clients will have tremendous results. Because we are "Video First" in our posts, our clients get more views and interactions with their local audience.
Paid Online Advertising
Although our ultimate goal is to get customers to search for you organically by name because they know, like and trust you, it is sometimes necessary to use search sites and social media in a "paid ad" capacity. We have a very unique strategy to create these ads, get them clicked and then track and report by using unique landing pages and tracking phone numbers.
15 Second Video Ad Leads
A great way to get new leads or sell your products and services is with our 15 second Video Ad Leads. We create these videos for one purpose; to get you customers!
We use a square format, so that it fills out more of the screen, and produce highly engaging videos each week. We promote them to a a targeted audience with auto form-fill capabilities.
People are more trusting and believing of information put out on Social Media and through the Press if it comes from a third party. Social Kudo is our "Consumer Facing" brand that helps get those words out. We post about good deads and events on Facebook, Twitter and Instagram under the Social Kudo name. We also promote our clients via paid advertising under this name. Social Kudo can be found at https://www.socialkudo.com on Facebook , Twitter and Instagram.